Our sportsbook top picks
Just take a quick look around this page and you’ll see details for loads of top sportsbooks. Some are huge brands that you will have heard of and others are more bespoke and are building up their reputation steadily.
We want to give everyone a fair crack of the whip. So we take time to carefully assess each and every one of them. And if our experts say they’re exceptional, then we get them up here on our list of UK bookmakers for you to try out. Only the best make it through the selection process.
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What we look for in betting websites
Deciding which of the best online betting UK websites are worth using is no easy task. There are many elements that make up a great site and so we have to carefully pick apart each and every one of them. We leave no stone left unturned in our quest to find the very best.
The first thing that we verify before moving on to the individual sections of a site is the gambling licence. Operators that offer their services to UK players must have a full UKGC licence.
What bonuses and free bets are available?
One of the most important aspects for many punters is the welcome bonus that you can pick up when you create a new account. These promotions can lead to a lot of extra spending money in your bonus balance. And for that reason, it is usually the first thing you will notice about any brand.
Bonuses come in many shapes and sizes but they generally fit into two categories overall. There are those that require a customer to make a deposit and there are those that do not. The deposit bonuses are generally much larger than their counterparts. But we will take a closer look at the best betting offers a little later on.
And as you will discover in our bonus section below, it isn’t just the size of the promo that counts. You need to take a few things into consideration when deciding if a deal is as good as it seems. And this means getting to know the terms and conditions. If you can become an expert in spotting a good deal from the fine details, then you will get the very best out of them each time.
How many betting markets are there?
When you get down to placing your bets, you want plenty of interesting markets to enjoy. After all, it is the amazing variety of online betting options that makes this hobby so exciting.
Every individual game or race can offer many different bets. It is no longer just about who will win or lose. You can place wagers on a selection of different outcomes that occur throughout the game or tournament as well. Popular types of bets these days include over/under betting as well as spread betting.
And with the advent of in-play betting, this selection has just got even bigger. Now you can make decisions during the game and see for yourself what you think is likely to happen later on.
Does the site work on mobile and tablet?
Mobile internet use has now eclipsed the old PC. In general, we like to be online whenever and wherever we want. So it is only natural that betting fans have the same agenda. If a site cannot offer this type of connection, then they will struggle to make a name for themselves in this industry.
Software production companies work relentlessly behind the scenes to create the programs that make it all possible. And thankfully, these products have made it through to pretty much every bet site out there. This is great news for the punter. You may still find the occasional site that does not allow for mobile betting, but it is unlikely that you’ll find them listed here on this page.
Do they offer live betting and streaming?
We love to see a brand offering live streaming to its customers. It can mean huge savings for punters as they don’t have to sign up for expensive live sports packages. When you play at a site that allows you to stream the game or race, for example, you don’t have to pay any extra. You simply need to place a bet and then you can access the action.
Moreover, there are so many different streaming services available now that it can be impossible to find the event that you are after. A bookie will have the inside scoop and know all the details. As a result, they know exactly where to pick up every live broadcast.
And while all this live-action is taking place, you have the perfect opportunity to discover the in-play betting markets. Watching a game take place gives you a big advantage. You can see how players and teams are getting on and make decisions as to what you think will happen next. It is an exciting addition to online sports betting. Furthermore, it will definitely have an important role to play in the future and progression of the industry.
What payment methods are available?
Never underestimate the importance of getting cash in and out of your betting account. You want to play at a site that gives you as many options as possible. Not everybody uses the same type of payment platform. And you want a bookmaker that can accommodate this variation. Offering plenty of payment solutions will definitely get our vote.
We’ve got a whole section dedicated to this subject coming up towards the end of the page.
Do they offer competitive odds?
And none of this means anything if you can’t get great odds. The price that you receive will determine how much profit you can make. And that is the bottom line that we are all interested in. If a bookie cannot offer competitive odds on the top markets, then customers will go elsewhere for their betting fun. We don’t expect a site to have the very best odds on every market, but we do expect them to be in the same ballpark.
New betting sites in 2023
New sites come onto the market every single week. There isn’t a day that goes by when we don’t hear news of an up and coming brand. And this can be a great thing for the punters. Having a huge selection of new places to play can mean fantastic welcome bonuses as well as the latest tech and most exciting markets available.
Try out some of the new betting brands shown here and see what you think. We are sure that you will not be disappointed.
Mobile online betting sites
Getting down to the action on your mobile phone is no longer a luxury like it once was. More than half of all internet connections globally are now made on our mobiles. And this is no different for gambling fans. Casino, bingo and the best online betting sites alike are continuously improving the mobile tech to keep up with demand.
Living busy lives means that we don’t always have the option to play at home. We may find ourselves on long journeys or waiting in queues, for example. And this can be the perfect time to have a little flutter. Not to mention, when you are at the local pub watching the match on a Saturday afternoon, you may spot a betting opportunity during the game. In-play betting online via your mobile gives you access to the latest live markets.
Browser based betting
It is incredibly simple to connect via mobile. Your first option is to head to your mobile internet browser and simply type in the web address of the bookie’s website. In the past, a mobile website would have been a terrible replica of the original. It was difficult to read anything and you would have to zoom in and out to find anything on the page. But all of this has changed thanks to the new mobile technology that we have available. Now, any mobile site created by these top brands will appear perfectly on a smaller screen without you having to make any adjustments.
You can access your account and perform any transactions and create bets in just the same way that you can on a bigger screen.
Downloading a betting app
And the other option, where it is possible, is to download the bookmaker’s app. A betting app sits on your phone and waits for you to access it. When you wish to place a bet, all you have to do is click on the icon on your phone screen. When the application loads, you will notice that it is slightly different to the full-screen website.
This is because an application is built specifically with mobiles in mind and only presents to you the information that you need. You won’t find a cluttered screen distracting your eyes while enjoying the action.
Features to look for in the best betting sites
When looking for a new place to have a bet, there are many things to consider as we said before. With so many different brands available it can be very difficult for a punter to decide where to go. Having a checklist of things to look out for can be extremely handy.
Valid UKGC license
The very first thing that you must check is the legal situation of any website. They must have a valid licence to operate within the UK. And this licence can only be issued by the UKGC.
The United Kingdom Gambling Commission oversees all gambling activity in the area. And if anybody wants to offer gambling games to customers in the UK, then they must follow the rules set out by the UK government. it is not easy for an operator to register themselves and obtain one of these licences. It is extremely expensive and can take a long time.
Having one of these licences is a big responsibility for the site. There are many rules they must follow. And this is all for the sake of player safety and to ensure that no criminal activity is benefiting from the gambling industry.
An alternative is to bet at sites registered outside the UK. But before you do that, make sure to read our article about it, so that you know how to stay safe and find secure and trusted operators.
You don’t want to be waiting around for days to get your account up and running. A smooth registration process is essential. And there is no reason why your account shouldn’t be live the same day.
The initial account opening only requires a few details. You will need to select a username and password. In addition, you must give over some personal data such as your email address, name, address and phone number.
But the UK gambling zone is very strict. And the checks may go even further at some point. You might have to prove that you are who you say you are. And that your money comes from a reputable source. This is known as Know Your Customer procedures. And it is highly likely that you will come across this extra set of protocols at some point during your gambling adventure.
You can provide proof of ID and source of income etc. at any point when your account is live. And we recommend that you get this out of the way as soon as possible. You can wait if you want. However, it is possible that you will win some money in the future and then need to comply with these requirements before you are allowed to withdraw it.
Competitive welcome package
As you know, welcome bonuses can be extremely attractive. They are there to entice you through the door and can mean lots of extra playing money. This bonus cash can be used to place bets and potentially use across some of the other products offered by that gambling operator. This can include casino games and bingo as well.
Some of these promotions will require you to part with some cash. This is known as a deposit deal. And generally, it will require you to make a deposit into your account and then the bookie will match it. Other offers can include free bets that do not require you to spend anything first. These are fantastic promos but you should always read the small print first. There might be some restrictions as to what you can do with any winnings.
Good selection of markets
Checking out the markets that are available at the best sportsbooks is essential. You want to know that there is a great selection of betting fun to enjoy. And this comes from the range of markets available. Some operators will offer a range of bets on different matches and events, for example. But wagering opportunities can go a lot further than this. And it is always great if you can place different types of wagers within the same event. It adds to the excitement and gives the punter a lot more ways to win.
Wide array of payment providers
When your account is up and running, you can head over to the cashier section on that website. Here you will be able to find all of the financial transactions that are available. Moreover, you can see the payment providers that work with the bookmaker.
There are many innovative products on the market and some old staples as well. The main thing to consider is that your preferred method of payment is available for both deposits and withdrawals.
Live streaming and In-play betting
In-play betting and live streaming are not always available. But they are becoming far more popular. The best online bookies have recognised the need to provide in-play entertainment and the live streaming that goes hand-in-hand with it.
If you like to watch a horse race, for example, and have a flutter on the potential outcome while it is in play, then it is essential that you join a site that offers this facility. There are many ways to potentially win with this type of betting action.
Friendly and professional support
And never overlook the support section of a website. Customer services are there to help you if you need anything. You may have a query about your account or potentially a technical issue that needs addressing. So you’ll want to be able to contact the operator as soon as possible in this event. A website that doesn’t make it easy for you to get hold of them sets off alarm bells for us. And should do for you too.
Bonuses at UK sports betting sites
So you’ve heard all this talk about welcome bonuses that you can land when you sign up for a new account. And you may well have seen a few of them while browsing review sites like ours. But you’re probably wondering how they all work and which one might be best for you.
We’re going to take a look at some of the most popular promos right now. But you should always bear in mind that the T&Cs on any deal are super important. They can make all the difference between a great deal and a lousy one.
Always check how any bonus money can be spent first. Sometimes there are restrictions to make you bet on one particular event. And if it’s not a sport that you enjoy, then maybe it isn’t perfect for you.
There may also be a rule in place that determines how you spend any bonus cash or winnings that arise from promo cash. This is known as wagering and is a perfectly normal requirement. But the figure can go from 1x wagering up to any amount that the bookie decides. If it’s too high, then you might not be able to enjoy the offer to the fullest.
Check the amount that you can cash out from any wins you might have. If the limit is tiny, then you have to ask if it’s worth it.
And see if there is a time limit on the bonus. You might not have time to complete all the wagering requirements if you’re busy with other tasks, for example.
Matched deposit bonuses
To get hold of a matched deposit bonus you need to put your hand in your pocket first. The best betting site will match anything that you deposit into your new account with your first payment. This may go on to include the next deposit as well.
But that all depends on the individual offer. There will certainly be some limits to the deposit match. It may be that they give 100% or it could be even higher. But the small print will tell you exactly how much extra bonus cash you can achieve.
This type of bonus is undoubtedly one of the largest promos that you can land.
In our Swedish section, you can find plenty of offers available to Swedish players.
A reload bonus is very similar to the above deposit match. Except this time, it is for current customers. Betting companies and other online gambling sites are always keen to reward loyalty. And one of the best ways they can do this is to match one of your deposits during the month. It probably won’t be 100% like a new customer can achieve but it will be a decent figure all the same.
The best way to hear about this kind of deal is to sign up for the bookie’s newsletter. You will receive details like this straight to your inbox. And you can also head over to the promotions page of the bookmaker’s website. There you will find details about any current offers.
Free bets seem like a logical reward for fans of sports betting. After all, you are signing up to place some bets so why not give a customer some free bets in return? Needless to say, It is extremely popular with the punters. And this is quite understandable.
However, the small print does come into play with this type of deal. You will not be able to always spend your free bet on any event you like. It may be restricted to one tennis match or horse race, for example. And there may be some questions to ask as to what you can do with any winnings that arise from your free bet. You may get any returns back in extra credit to spend at that website rather than money that you can withdraw.
Acca bet promos
Acca, or accumulator bets, are an Incredibly exciting way to have a flutter. It entails placing several separate bets that all go onto the same slip.
This could be several related bets. For example, who will win each of the weekend’s Premier League matchups. Or it could be that you want a horse to win a specific race and then your favourite football team to beat another team. Whatever the bets are, the most important thing is that each one goes your way. You will see the winnings rollover from each bet on to the next one. And at the end of your entire selection, you will then reap the rewards. The purpose of this kind of bet is that the odds continue to roll over with your winnings. So you can start with a very small wager and accumulate an enormous prize at the end of it.
Bonuses for specific sports
And if you have a favourite sport, as most of us do, then you may be lucky enough to find a bonus that’s specific to that sport. This could be enhanced odds on an F1 race, for instance. Or you may get a prize each time England scores a goal in an international match. It might not be a huge value bonus but it can be great fun and can make watching that event extra special.
Popular UK sports to bet on
There are so many fantastic sports that fall nicely into the betting realm. There is very little that you can’t have a flutter on these days and that is great news for betting fans. Some sports naturally have a higher following than others.
Therefore, you will find far more markets available for these fans. But in general, you will get a great cross-section of a sports betting activity on the majority of popular events from within the UK and beyond.
Betting on football
Football is one of the most popular betting areas. And this is thanks to the world-leading Premier League. But it isn’t only the UK football scene that creates a hive of activity. Other popular leagues include the German Bundesliga, La Liga in Spain and Seria A in Italy.
And apart from domestic football leagues, there are also loads of fantastic competition’s to watch around the world. The champions league is one of the most popular tournaments. With the best clubs from several European countries going head to head to see who is the champion of Europe.
And on the international stage, there are some incredible Cup competitions too. The World Cup is obviously the most televised of them all. And as such, games here attract the most betting interest. But you can also have a flutter on some other cups too. The African nations league and the Copa America in South America are just two of the other spectacles that you can enjoy.
Check out our recommended football betting sites!
Betting on cricket
Cricket has been an extremely popular pastime in the UK for centuries. And as Britain started to expand its interests throughout the world, the game began to gather popularity in other countries as well. Australia, New Zealand, South Africa, India and Pakistan to name but a few.
Most of the betting takes place on the shorter, and some say more exciting, T20 games. The 20-over format has taken over the spotlight from the long 1-day and 5-day test matches. And this certainly makes things more interesting for betting fans. T20 has meant the introduction of many different leagues around the world. Games now take place in just one afternoon. And this is perfect if you want to have a little wager on your favourite sport.
Betting on horse racing
The sport of Kings has been up there as one of the hot favourites for many hundreds of years. Betting used to take place trackside with some very unregulated betting action. But over the years individual authorities have addressed the need for rules to be put in place. And this has been a very positive move for the sport.
The action started to move into the high street bookies where punters could find a whole world of entertainment. The number of markets quickly began to open up and horse race betting secured its place as one of the top forms of gambling fun.
In the UK, there are a number of top events that take place every year. The Cheltenham Festival, Glorious Goodworth, Royal Ascot, the Epsom Derby and the Grand National are huge dates in the horse racing diary.
You can find a mixture of flat races over both long and short distances. As well as some of the toughest hurdle races you will ever see. Betting is fast and furious on these markets with millions of pounds changing hands.
Betting on esports
Esports are quickly gaining a great reputation in the sports betting world. It would have been unheard of a decade ago to place a bet on someone playing a computer game. But all of that has started to change. These players are now officially classed as athletes and their achievements attract a lot of attention.
Events take place in huge arenas and plenty of betting markets opened up as a result. There are some incredibly popular game choices. These include. DoTA, CS:GO, Fortnite and Call of Duty.
Many of these games are played between teams. And usually, the objective is to capture or destroy the base of the opposing team. This activity attracts the majority of the bets. But it is also possible to wager cash on several other achievements during the game. If you’d like to try, have a look at our top rated esports betting sites.
Other popular sports
Apart from the classic sports, such as tennis, golf, volleyball and the like, more people are turning to fantasy sports. Although it’s primarily US players who indulge in this type of betting, more and more people are discovering it. Look at our article and list of recommended fantasy sports betting sites!
Live streaming at betting websites UK
Live streaming is a service offered by the best bookmakers to give their customers an amazing experience. There are thousands of events streamed every year on the best betting sites UK and you can access them when placing a bet.
Live sports can cost a fortune if you want to watch them at home. But UK online bookmakers have access to packages that allow them to offer this service without breaking the bank. They don’t need to sign up to individual channels like the rest of us. There are dedicated bet streaming companies that give them affordable access to games, matches and races. And thanks to this, they are able to pass on the experience to their customers.
In-play betting at the top betting sites
In-play bets often go hand-in-hand with the live streaming service. Placing a bet during the event means that you can watch the action either through your own sports package or that provided by the bookie, and then decide what might happen next.
The markets are incredibly diverse during the game and there are some big prizes up for grabs too. If you know your stuff and can correctly predict how the action will develop, then you should think about getting involved.
Moreover, it adds a social side to the entertainment as you watch the big match with your mates. As a result, you can all place different bets and not only win big but there are bragging rights at stake too.
Be responsible when you bet on sports
Any type of gambling can prove to be a little too tempting for some people. The thrill of watching the results come in and knowing that you stand to make some cash is exhilarating. But you need to do it in moderation. Playing too often can lead to problematic habits and that’s the last thing you want.
The key is to recognise when your behaviour changes. It always starts out as a fun pastime for most people. There are rarely thoughts of getting involved to try and strike it rich. But if you feel that your relationship with your hobby is starting to spiral, then it’s time to get out. This may mean seeking help, self-exclusion or simply walking away for a while.
Set a budget and stick to it
The most tangible thing that you can monitor is your spending. Betting requires you to spend some cash but you can’t just spend whatever you like. Even high rollers will keep an eye on their spending and stop when they hit a certain point.
None of us have an endless pot of cash and there are always priority bills that we need to take care of. Make sure that all the essentials are budgeted for in your day-to-day life. And only allocate funds for gambling when they are truly disposable and don’t infringe on other outgoings.
Be prepared to lose what you bet
Gambling never provides a guaranteed outcome. Some you win and some you lose. The plan is to obviously win more than you lose. But some months that might not happen. And at that point, you need to stop. You can play again the next month if you have spare cash again. But it’s a new month and has nothing to do with any losses from the previous month.
If you start getting into the realms of playing to pay back debts, bills or money from overspending the month before etc., then you’ll find yourself in financial trouble very quickly. Every bet is unique. And if it wins, then that’s great. But if you lose, then it should be nothing more than a fleeting disappointment and then you move on.
Use Gamstop if you can’t control your gambling
But there are times when players find themselves beyond the point of saying no to another bet. And this is dangerous territory. The best thing you can do at this point is to stop accessing the sports betting sites. Alternatively, you can join a scheme that does it for you.
Gamstop started in 2018 with the intention of creating a unified response for gamblers who needed a helping push in the right direction. All of the best gambling sites UK are now obliged to be part of the program and help fund it too.
When you create an account, you will be asked to provide as many of your personal details as possible. And this is because they use this info to help block you from all betting sites in the UK. The more data you provide, the better. If you have several email addresses, for example, then you should disclose them. This helps to stop you from trying to bypass the system.
You can choose to exclude yourself for a minimum of 6 months. And the next step up is 1 year and then 5 years. Anytime you try to create an account, you will find that you are unable to do so. Your details are shared centrally with all operators and they come together to stop access anywhere in the UK.
Payment methods for UK sports betting
There are plenty of ways that you can get cash into your new betting account. And the online bookmaker won’t usually charge you for the transaction. Here are a few of the most popular money movement products.
VISA, Mastercard and other cards
Debit cards are part of our everyday lives. Most of us have a bank account with a debit card included. Usually, the card payment services are handled by Visa or Mastercard. And they take care of getting cash out of your bank account and moving it to wherever you want it to go.
The transaction limits are pretty high at most bookies online when you use this product. And it should be fairly instant to get your money into your betting balance. Withdrawals are also possible but they may take a couple of days to complete.
PayPal has been around since just before the turn of the century. As soon as e-commerce began to grow, this payment solution started to become a household name. Originally associated only with the eBay brand, this e-wallet is now one of the biggest payment gateways on the planet. Getting cash in and out of your betting account is free and fast in most cases.
Other popular e-wallets
And it isn’t just PayPal that operates in the e-wallet niche. There are many others. And you may have seen the names Skrill and Neteller mentioned while looking for a gambling site. These brands perform the same task and are just as convenient and secure.
Topping up your wallet with funds from your bank or another source may incur some fees. But moving it into your bookmaker account is generally free.
Keep an eye out for welcome bonus restrictions if you are considering paying by this method.
Bank wire transfer
Wire transfers take cash from your bank and deposit it at your chosen destination. It’s very similar to a debit card, except there is far less chance of any fraud taking place. So it is incredibly safe but it will take a few days to see it get to where you want it to go.
Getting started with betting – 5 quick tips
To help get you up and running, we’ve put together a handy 5-step guide to getting started.
Only bet at sites recommended by Casino.xyz
Firstly, don’t risk playing at a dodgy site! There are a lot of betting sites out there and the last thing you want to do is guess which sites are good. We’ve been through all the brands and have decided which ones are trustworthy. And these are the ones that you’ll see represented on our site. We don’t work with brands with poor service and a bad rep.
Stick to betting on sports you know
Having an interest in the sport gives you a huge advantage. If you know the players and teams, for example, then you’re more likely to know how they will perform against their opposition. Moreover, it makes watching the event even more exciting knowing that you have some money riding on it.
Compare odds from several bookmakers
Always shop around for the best odds. It can make all the difference when having a flutter. There’s no need to settle for the first price you find. You can always have more than 1 account and take advantage of a range of odds on your chosen market.
Try to find value bets
When searching for the best odds, you may start to spot prices that are slightly inflated. A bookmaker has to deal with thousands of markets every day. And sometimes their judgement is slightly out. You can pounce on these value bets and land yourself some easy cash.
Be on the lookout for good promotions
A great promo can earn you a ton of extra cash and bets for doing very little. They aren’t all as good as each other. And only the T&Cs will tell you just how great they are. Read these thoroughly to pick the offer that’s right for you.
Safety and security for online bookies
Staying safe online is of paramount importance. Your data and cash are vulnerable if you choose to visit unsafe betting sites. Take a few easy precautions to stop them from falling into the wrong hands.
Encryption of sensitive data
Data encryption is a standard procedure these days. And there’s an easy way to tell if a website is encrypting yours. Check for the little padlock icon next to the web address. This shows that they have an SSL certificate and that your data is hidden from prying eyes.
Make sure the bookmaker is licensed
All betting sites listed here have a licence. But if you choose to look at others, then do yourself a favour and check out their licence first. If you’re playing in the UK, then they should have a UKGC number clearly shown on their homepage.
Is the bookmaker well-known and established?
We love checking out new bet sites. But you have to be extra vigilant in this instance. Always check reviews, no matter how limited they are. And do a little digging on google to get a feel for the brand. If there is nothing known about them anywhere, then do you want to be the guinea pig?
There’s plenty of info in this article that should lead you in the right direction to finding the perfect sports betting UK site. But if you need a little recap, then the FAQs have got your back.